More From Adriana Lee
AI Is Supposed to Stop Fakes. Why Isn’t It Working?
Artificial intelligence is supposed to be the solution to luxury's counterfeit conundrum. So why isn't it…
Levi’s Chief Digital Officer on the Beyoncé Effect and ‘Rewiring’ a 171-year-old Brand
Jason Gowans sat down for a Q&A on data, denim and more.
EXCLUSIVE: Snap’s Bitmojis Step Out With Prada, Miu Miu Bags
Prada and Miu Miu open a new handbag category for Snapchat's Bitmoji, with digital versions of real product.
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EXCLUSIVE: Adore Me Wants to Take Bra and Panty Try-ons From Cringe to Cool
Adore Me will bring Veesual's virtual try-ons to its entire product line, the intimates brand told WWD.
How Big Tech’s Legal Battles Could Impact Fashion
The tech giants are facing a flurry of court cases in an election year that could be make or break for these…
EXCLUSIVE: Benefit’s Holiday Benemart Goes From Selfridges to Virtual World
Benefit Cosmetics worked with Obsess to launch an immersive virtual version of its "beauty shop as grocery…
Amazon’s Mammoth Q3 E-com and Cloud Business Impresses Wall Street
Amazon reported $159 billion in revenue, beating estimates, as its ad, cloud and e-commerce business…
Where to Use Gen AI to Boost Retail and Brands
Google Cloud's latest survey has a wake-up call for the tiny minority of execs ignoring gen AI: Two-thirds…
Google Is Kickstarting the Era of AI Shopping
A deep revamp for Google Shopping joins a wave of major platforms putting AI front and center.
TikTok Is in the Legal Hot Seat (Again) as 14 Attorneys General Sue Over Risk to Kids
TikTok is "digital nicotine" to kids, and that's by design, argued attorneys general in a new raft of…
Heidi Klum Brings Her New Game Modelverse to Roblox
Heidi Klum — supermodel, TV personality, "Project Runway" star and "America's Got Talent" judge — adds…
Paige Denim is Celebrating 20 Years in Business with a New Collection, New Tech, and a New Perspective
Founder Paige Adams-Geller came a long way for her fashion break.
How Meta’s Metaverse Bet Went From Awkward to Wow
With Meta's Orion AR glasses, photorealistic virtual spaces and Puma's mixed-reality shopping, fashion has a…
Stitch Fix Still On the Mend as Mixed Q4 Rattles Wall Street
Stitch Fix's comeback isn't sealed yet, as a mixed performance and middling outlook worry investors.