Latest in Marketing and Promotion
Where The Action Is
NEW YORK — Where are people buying most of their apparel? That depends on whom one asks.
In WSL’s "How America…
Jones Focuses Marketing
NEW YORK — Jones Apparel Group has realigned its marketing department, promoting Stacy Lastrina to senior…
Jessica: The Face of Calvin
NEW YORK -- Jessica Miller is getting a lot of face time this fall at Calvin Klein Inc. Multipage…
WWD Recommends
Coping With Consumers’ Choices
NEW YORK -- Apparel marketers are facing a consumer climate that's bleak -- but it's not barren. While…
CARTOON CHARACTERS GAIN GROUND IN BEAUTY
NEW YORK -- SpongeBob SquarePants and the Pink Panther are joining Mr. Bubble and Bonne Bell on mass…
Name Game Growing Stale
NEW YORK — The back-to-basics movement is gathering momentum among fashion shoppers.
A quest for value, acceler…
BRIDGING THE GAP
SHREWD MARKETING AND DISTINCTIVE STYLE ARE HELPING THE NEXT TIER OF BRIDGE
Senior Market Ripe for Action
WASHINGTON -- The 50-plus crowd represents a big market with a lot of disposable income, but many retailers…
Mass Chains Tuning Stocks Store by Store
NEW YORK -- Micro-marketing is not just for upscale stores.
So say a group of leading mass retailers, who…