Skip to main content
Image of Emily Burns

Emily Burns

Wellness Market Reporter

Emily Burns is the wellness market reporter at Women’s Wear Daily and Beauty Inc. Prior to joining the team, she was the assistant beauty editor at ELLE Magazine. She has also written for New York Magazine’s The Cut, Art Net, Brooklyn Magazine and The Knot, covering fashion, beauty and culture. Burns holds a bachelors and masters in journalism from Northwestern University and a masters in fashion management from Parsons at The New School. When she’s not writing about all things wellness, she’s probably sipping an Aperol spritz or snuggling with her cat Wednesday.

More From Emily Burns

EXCLUSIVE: Sol de Janeiro to Unveil a Scent-inspired Exhibit at Art Basel Miami Beach

The brand has tapped three Brazilian female artists to create the installation called "Jardim Sol de…

Inside the Growing Migraine and Headache Solution Market

While migraines and headaches can be exacerbated by lights, screens and sounds, there are solutions to ease…

Inside ‘the Skin Fixer’ Dangene Enterprise’s Newest Medical Spa in New York City

The skin care and aesthetics expert has opened her first solely owned space at the Core Club on Fifth Avenue. 

Sienna Miller, Amelia Gray, Cory Michael Smith and More Braved the Rain to Celebrate the Carolina Herrera x Frame Capsule Collection

At the hot new Chez Margaux, guests indulged in martinis and fries while celebrating the collaboration from…

All the Beauty and Wellness Retail Expansions of 2024

An ongoing list of all the beauty and wellness brand retail expansions of 2024.

Italian Skin Care Brand Borghese Is in Its ‘Renaissance’ Era

Chief operating officer Dawn Hilarczyk is turning nostalgic customers into active ones by tapping into the…

Oura Receives $75 Million Series D Investment, Partners With Dexcom to Expand Metabolic Health Offerings

Through the partnership, users will be able to integrate their Dexcom and Oura apps for in-depth metabolic…

EXCLUSIVE: Meet Lelubé, the Lubricant That Promises ‘Better Sex for Anyone, Any Way, Anywhere’

The brand, founded by beauty and wellness veteran Bill Colli, is available direct-to-consumer now. 

David Beckham Launches Longevity-supporting Supplement Company IM8

The brand launches Monday with two products, a drink powder and a capsule, for daily health support. 

EXCLUSIVE: Peptide-infused OneSkin Secures Series A Investment With Participation From Brand Loyalist, Model and Designer Camila Alves McConaughey

This brings the brand's total funding to $20 million.

The Top 10 Wellness Brands on Amazon, From TikTok-favorite Mary Ruth’s to Athlete-touted Thorne

With ingestibles, customers are prioritizing quality, not price.

EXCLUSIVE: Kourtney Kardashian Barker’s Latest Lemme Launch Is All About Hair Health, Without Acne-causing Biotin

Kardashian Barker discusses the brand's latest hair growth and anti-shedding capsule launch, her current…

Daniel Dae Kim Talks Embracing Comedy and Humiliating Himself on Stage in Broadway Play ‘Yellow Face’

The play, which explores race and identity in a farce setting, is written by Tony Award winner David Henry…

EXCLUSIVE: Evolvetogether Teams Up With Gwyneth Paltrow and Goop on Limited-edition Zero Waste, Soap With Dissolvable Wrapper

Paltrow also joins the Evolvetogether team as an adviser.

A Runner’s Guide to Pre- and Post-New York City Marathon Treatments and Packages

From dedicated hotel packages to the best muscle-soothing treatments, a roundup of the best services and…