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Noor Lobad

Beauty Reporter

Noor Lobad is a beauty reporter at WWD. Prior to joining the company in 2022, she covered fashion, music and culture at publications including L'Officiel USA, HotNewHipHop and StyleCaster. A native of Albuquerque, New Mexico, Noor obtained her bachelor's degree in fashion media and marketing from Lasell University. In her role at WWD, she covers emerging trends, product launches, backstage beauty and more.

More From Noor Lobad

The Latest Beauty Executive Moves at Phlur, RealSelf and More

Phlur has tapped a K18 alum and media veteran Jeremy Murphy has a new beauty gig.

Summer Fridays, Glow Recipe Among Top 10 Skin Care Brands by Market Share at Sephora

A ranking of the top 10 skin care brands by year-to-date market share of sales at Sephora, per YipitData.

Ariana Grande’s R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in October

How "Wicked," the New York City Marathon and early advent calendar seedings fueled beauty's buzziest brands…

Sarah Brown Departs Violet Grey

The move comes shortly after founder Cassandra Grey acquired the beauty retailer back from Coupang-owned…

E.l.f. Cosmetics, Danessa Myricks and More Among 2024 CEW Beauty Award Winners

The annual awards ceremony was held Thursday at New York's Marriott Marquis hotel.

All the Beauty and Wellness Retail Expansions of 2024

An ongoing list of all the beauty and wellness brand retail expansions of 2024.

From Crimped Hair to J-beauty — 10 Hair Trends Taking Over the Internet

Data from Trendalytics shows vegan shampoo is on the rise, while 2000s-era nostalgia has brought back hair…

Who’s Winning the Beauty Retailer Race for Gen Z?

Gen Z is the only cohort whose beauty spend is growing in units, per NIQ — and the race for their loyalty is…

The Latest Beauty Executive Moves at L’Oréal USA, Kao, The Inkey List and More

Kao has made a new appointment to double down on sustainability efforts; U.K.-based 111Skin has a new CEO and…

How Javon Ford Became TikTok’s Favorite Cosmetic Chemist

With his dry wit and encyclopedic knowledge of cosmetic science, Ford's road to internet fame has been the…

EXCLUSIVE: Scalp Care Brand Divi Gains Minority Investment From Norwest

The infusion comes shortly after the influencer-founded brand's rollout to all Ulta Beauty and Ulta at Target…

How Influencers Remi Bader and Cass DiMicco Are Forging Their Next Frontiers as Entrepreneurs

After rising to social media prominence, the creators are bringing their respective influence to the realms…

EXCLUSIVE: Heron Preston, Sabrina Albarello Launch ‘Twin Flame’ Fragrances With Henry Jacques

The couple, who are also co-creatives at the Heron Preston brand, have teamed with bespoke French perfumery…

Seven New Beauty Merch Launches From E.l.f. Cosmetics, Glossier and More

From anniversary Ts to lip balm accessories — here, the latest in beauty merch.

Daniel Sandler, Mehron Makeup Among Top 10 Beauty Brands by TikTok Views Growth in October

Data from Spate shows artistry-oriented brands are seeing a Halloween-induced boost on TikTok.