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Latest in Fragrance

Unilever Invests 100 Million Euros to Develop AI-powered R&D Business for Fragrance

Unilever is scaling up its in-house fragrance design and creation capabilities, part of an AI-powered…

EXCLUSIVE: As Comme des Garçons Parfums Turns 30, Its Chief Looks Forward and Back

Adrian Joffe, president of Comme des Garçons International and chief executive officer of Dover Street…

Brunello Cucinelli Expands Fragrance Collection

Six new scents are being added to the inaugural fragrances introduced last year as part of the deal with…

Discothèque Reimagines the Scent of Nightclubs Attended by Karl Lagerfeld, Kate Moss, Madonna

The brand's new range of seven fragrances has launched exclusively at Selfridges.

Jaeger-LeCoultre Introduces Fragrance as Part of Made of Makers Program

French perfumier Nicolas Bonneville compiled the scents using short formulas, rare and prestigious…

Bottega Veneta Perfume Collection Nods to Venice

The five fragrances were developed under the creative direction of Matthieu Blazy, the brand's designer.

Max&Co. to Launch First Fragrance, Inks Deal With Mavive

The first collection will initially consist of three references and be launched in September 2025.

EXCLUSIVE: Caron Creates Paris Pop-up With Harry Nuriev

The 120-year-old French fragrance house's Rue François store was completely relooked.

Daisy Marquez Launches First Beauty Brand

The content creator, who's been growing an online community for nearly a decade, has partnered with Slate…

EXCLUSIVE: Margot Robbie Named Face of Chanel No.5; Talks Cinema, New Projects & More

WWD sat down this week with Margot Robbie to discuss her Chanel ad campaign, costarring Jacob Elordi, future…

Boosted by Skin Care, Puig Revenues Rose 9.6% in H1

Fragrances and fashion remain Puig's largest and most profitable business segment, which gained 10.7 percent…

EXCLUSIVE: Creed Is Poised to Name New CEO

Sarah Rotheram will step down from the helm of the high-end niche fragrance brand owned by Kering at the end…

EXCLUSIVE: Les Éternels de Balmain Launches the Fashion House Back Into Fragrance

Created by Olivier Rousteing, Balmain creative director, and the Estée Lauder Cos., the collection has eight…

EXCLUSIVE: Gigi Hadid Gets Snap Happy for Rabanne’s Million Gold for Her 

The supermodel appears in the fragrance's campaign set to Beyoncé's "Pure/Honey." 

EXCLUSIVE: Dries Van Noten Talks Fragrance, Fashion and Flowers

The designer helped create four new eaux de parfum for his namesake label.